How Personal Brand Photography Can Grow Your Business
If you own a business relying heavily on your online presence, then investing in personal branding photography is an essential part of your marketing. Especially if you want your photos to show your personality and tell a story.
Purchases are often made based on emotions attached to first impressions. Personal branding can help influence what your customer thinks and feels about your business or products and hugely affect the success of your business.
Custom professional photography is a huge asset to any business and having a library of images to draw from can save you time and money not to mention what the images say about your fabulous business.
Make the most from your investment by:
- Placing them throughout your website - to help tell the story of your business. People do People and personalising your website helps to create trust.
- Using them on all your social media accounts to increase visibility and engagement. Think about the images that stop you from scrolling, that inspire you, what impression did those images create for you.
- Using them in newsletters - to 'show' your customers, it's more effective than telling them.
- Using them in press releases - got an event to shout about or a new product/service? It's free marketing! Use your awesome new Personal Branding photos to attract press and attention
- Placing them in your sales and landing pages - did you know this could lead to better conversion rates.
- Showing people who you are - add a photo to your email signature and if you get the chance to speak at an event, send them a photo along with your bio to personalise it.
- Using them in your print marketing - using your personal branding photography in brochures, leaflets etc will help people remember who you are.
I love meeting up with people to get a better understanding of their personality and brand identity. This always helps me to get the photos that represent them and their business. Get in touch and ask me to create brand images that tell your story and inspire your customers.
Personal Branding With Campbell's Photography