Brands and colours are inevitably linked – think Golden Arches, Tiffany Blue or breast cancer’s Pink Ribbon. After all, colours create a vibrant visual experience. They make things more attractive, affect our mood and can even subconsciously shape action. As a result, brands put a lot of thought into the colours they use because it is where the first impressions of your customers are based.
Let's dig a little deeper, understand why colour is important, what the different colours mean and how to create a palette perfect for your brand.
Did you know - According to the Institute for Color Research (CCICOLOR), the average person makes a subconscious judgment about a product, person or the environment within 90 seconds. More than 2/3 of that judgment is based on colour!
Colours are more than just a visual aid, they convey emotions, feeling and experiences.
Have a look at the colour board below, and the meaning linked to each. Which colours are best suited to your brand?
As well as the meaning of the colours there are other things to consider.
Match the colour to the message.
Think about what you want to say and match your message to the right colour shade. For example, imagine a Tropical Island Carnival company using black and grey as their brand colours - it's doesn't quite fill you full of sunshine, fun or celebration does it?
Connect with your customers
Knowing and speaking to your ideal client is essential in all your marketing. When choosing your brand colours you should also consider your ideal client, what would appeal to them and encourage them to engage. Also, consider your brand's personality and whether the colour represents how formal or informal your brand is.
Did you know - MacDonald’s famous red and yellow are probably the two most difficult colours to combine. The jury is out on whether the founders conducted deep analytical research, or whether it was simply because they used Ketchup & Mustard in the original cheeseburger.
We know why colour is important and which colours are going to appeal to your customer, now it's time to nail that colour palette.
There are some great websites to help you.
A whole new colour palette
You can have hours of fun with Coolors colour palette generation website. You might want to set yourself a time limit - we got totally lost in all the pretty colour combinations.
Create a palette around an existing colour
If you already have a base colour and know the colour number (#00000), you can use Colourspace to create a palette around your existing brand colour. Giving you different colour/shade options while maintaining a recognisable colour scheme.
Now you've got your colour palette sorted, you need to make sure you are using it. Consistency in the use of your brand colours will only strengthen your identity in the market. It also helps you and your brand to stand out, eventually gaining the trust, loyalty and familiarity of customers.
In the coming weeks, we'll be launching new products to help you build a strong brand. With free tasters and launch offers up for grabs, make sure you add your name to the mailing list (below) so you don't miss out. Including:
Stock photo colour bundles - A whole stack of stock images in your brand colours to download and use across social media and your website
Canva Templates - Beautiful templates that are fully customisable, change the colours to those in your colour palette and away you go.
Social media planner - Success is in the planning and our handy planner will help you get ahead of the game. But more than that, it will help you recognise your ideal client, brand personality and tone of voice, helping you engage with your customer.
Have fun and enjoy getting creative