The Benefits Of Regularly Updating Your Headshots As A Solopreneur
The Benefits Of Regularly Updating Your Headshots As A Solopreneur
You've had a Personal Brand Photoshoot and you've got a full library of images for your social media and website, but should you be considering refreshing your headshots?
For a solopreneur, who often serves as the face of their business, regularly updating your headshots is essential for several reasons.
Geraldine Crane - Spiritual Empowerment Guide
Geraldine and I have worked together several times and she now has a healthy library of on-brand images for her business. We recently got together to update her headshots.
Firstly, headshots serve as the initial point of contact between you and your potential clients/customers. In today's digital world, where first impressions are often made online, having an up-to-date, professional headshot can significantly impact how you are perceived. The images convey a sense of professionalism, reliability, and trustworthiness, all essential qualities for building a strong brand image.
With photos taken in her therapy room/office we were able to get a selection of different headshots for Geraldine to use.
Secondly, updating headshots allows you to keep up to date with any changes to your appearance or branding (hello brave new haircut). By regularly updating your headshots, you can make sure that your images are visually aligned with your current identity - this can be reassuring for clients when they meet you face to face, this is especially important for those who work with clients who may be a little nervous or unsure.
This 'welcome' shot shows Geraldine's clients what they can expect when they arrange a face-to-face, removing the mystery and setting expectations.
Thirdly, regularly updating headshots can also contribute to your personal branding efforts. A collection of headshots that showcase different aspects of your personality, expertise, and values can help you connect with your ideal client on a deeper level.
We've always got time for a silly photo - showing Geraldine's fun side perfectly
Regularly updating your headshots is essential for maintaining a professional image, reflecting changes in your appearance or branding, staying relevant in your industry, and enhancing your personal brand. By investing in professional, up-to-date headshots, you can effectively communicate your value, build trust with your audience, and connect with your ideal client.
If you are interested in connecting with Geraldine or finding more out about her fascinating business, hop on over to her website - https://geraldinecrane.com/
Or find her on social media :
If you'd like to speak to me about building a library of on-brand images or refreshing your headshots drop me an email, I'd love to hear from you.
Kate x