What Do Your Personal Brand Photos Say About You & Your Business?

93% of consumers consider visual content to be the key deciding factor in a purchasing decision! 😲 I'll just leave that fact with you for a moment. 

Of course, I strongly believe that you should have a personal brand photoshoot with a professional photographer. Together you can create your brand imagery guidelines by taking into consideration:

• Ideal client
• Brand colours
• Brand personality
• Campaign messages

But what about when you need instant photos to engage your audience on social media for example? It's not practical to have a photographer by your side throughout the working day, so you need to take photos yourself using the camera on your phone.

The trick is to take photos with a similar look and feel as your professional photos, that represent your brand and the quality of the service or products you offer. So rather than just take a snap ask yourself -" what do my phone photos say about me/my business?"

Have a look at both of these photos from the point of view of a customer looking to buy a photo frame.

Sometimes we reject or accept an option without really understanding why -  What gut feeling do you get with each? What do you notice?

Perhaps... 

• lack of attention to detail (hello washing day), 
• poor quality photo = poor quality product
• feels like a side hussle business - no time to take decent photos so no time to deal with my query
• expected low price for this risky purchase
• feeling like this purchase could be a headache - avoid!!

Perhaps...

• I want this in my room!
• professional photo = high-quality product
• professional business I can trust with my purchases and queries
• High-quality product, I expect and will pay a premium for it
• I'm excited to see what else they have

Secret - I took both photos on my phone (yes that's my washing 🙈). After taking the first photo in the window, I turned 90 degrees to my left, popped the frame on top of a white cabinet, and introduced the toy camera to represent children's photography and our brand colours. Same product, photographed at the same time of day using just a mobile phone - two very different messages!

So, what do your images say to your customers?

Serious businesswoman with a high-quality product/service?

Or....

Lady with a side hustle selling product/service of questionable quality 🙈

Harsh - but we now know that's the power of a photo!

Brand Imagery Challenge

Download our free Brand Imagery Challenge and understand where you are with your photos now. 

Want to up your phone photography game and represent your business properly?

In our Personal Brand Phone Photography Masterclass, we'll teach you all about brand imagery, how to take on-brand images, composition, lighting (no fancy kit required), posing, product photography, editing for consistency as well as sending you a handout so you can take photos on your phone with confidence. 

Phone Photography Masterclass - 22nd February 2024 - TICKETS

Can't make the live event? - The Masterclass will be recorded and all ticket holders will be sent a link to the recording so you can watch and rewatch for the following two weeks. 

Alternatively, add your name to our mailing list and be the first to find out about our next Masterclass date and receive useful tips about personal brand photography - mailing list  

Hope to see you at the Masterclass!

Kate x