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In a nutshell, It’s the creation of a selection of images that tell the story of you and your personal brand, taking your brand message, your mission, your colours and your awesome personality and bringing it all together in a photo shoot.
Your personal brand is what sets you apart from the crowd, it’s what makes you unique and interesting. With your personal branding photos you want to show the experience only you can create for your clients and followers, showing them what it would be like to work with you. It is what catches their attention when they are scrolling through social media.
Why is personal brand photography important?
Your shoot will of course include headshots, your customers, potential and current, need to know who you are and we all know people by from people. But it’s so much more than just headshots, the images created will show what it’s like to work with you and elicit thoughts and emotions from customers when they look at your images. Your images are the first impression you make on your clients, they should be high quality and convey the message you want your clients to see when they think of your brand.
Carefully styled in line with your brand the photos will show people your personality, behind the scenes of your business and the services/products you offer. Your photos should be authentically you, giving them an idea of what it would be like to work with you.
Your images can go on everything from your business cards to your website. They can be curated into your social media and used in ads and banners. If you are a personal brand in today’s market, your image is your reputation and the first impression your clients will see. It should be first-class.
Your personal branding photoshoot is an important investment for your business, and a major part of your marketing strategy. Your shoot should be carefully planned with your photographer so you have a selection of images that you can use across social media, your website, for press releases and in print.
Of course, I'd love to be the photographer to help you create on-brand images - get in touch for a consultation and let's create some on-brand images that make you stand out from the crowd. You can also get Top Tips for keeping your imagery On-brand by joining our mailing list (only good stuff - never any spam.
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