We love creating flatlays for ourselves and especially for our Personal Branding customers. A Flatlay is an easy way to showcase awesome items you own/sell, tell a story, and wow your social media followers. Our top tips below will help you to take your own using just your mobile phone and a few key items.
1 - Backdrop
Keep it simple and use a plain backdrop. This could be a plain floor (we use the white studio floor), wooden flooring or just a large sheet of card.
2 - Lighting
There is no need for fancy lighting - use natural light. Set your scene up next to a large natural light source - we set our scene up next to the open studio door. Best done on a cloudy day so that the light is nice and soft - sunlight will only leave harsh shadows.
3 - Decide what you will use your flatlay for.
Tell your story -Are you having a creative day? Perhaps a notepad, pen and cup of coffee would be a great image.
Background - Use a select few items to create a flaylay with a large amount of space so you can add text as and when you need to. This is a great way of creating recognisable imagery
Your branding - Use your brand colours throughout to tie it all in.
4 - Finishing touches
Edit your photos using the Instagram presets. Consider which present best suits your brand style and stick to the presets so there is consistency in your imagery
Want more professional-looking flatlays but short on time? Have a look at our stock photo shop and see if we have a collection in line with your brand, or ask us about Personal Branding Photography.
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