Get Organised With A Media Library

July 20, 2019  •  Leave a Comment

 

Get Organised With A Media Library

 

Running a business in a busy social media world makes brand identity ever more important. Creating content can be time-consuming and quality over quantity is always best.

 

 

The, sometimes, overwhelming demand for continuous and fresh social media content can be eased by having everything prepared in advance and accessible anywhere, any time. To help you get focused on delivering quality content, get organised and create a Media Library. 

 

What is a Media Library?

A library of content that lives in the cloud, making it easily and instantly accessible to you and your team. All vital when putting together content for blogs, instagram, facebook, newsletter. Your library might include:

 

  • Logos & watermarks
  • Personal brand photos e.g. portraits, headshots, team photos
  • Product photos
  • Templates and guides 
  • Stock photography
  • Video clips
  • Audio snippets

 

 

What are the benefits of a Media Library

As a business owner life is varied, exciting and demanding, with portable tech giving us much more flexibility. This means we can write those blogs, social media posts and website content anywhere in the world. With your resources in your Media Library:

  • you have everything at your fingertips
  • you can create bulk content in one sitting
  • you can see what additional resources you might need.

 

Where to create your Media Library

Ideally, you want to be able to access your Media Library from anywhere in the world at any time, give shared access and an app may also be useful. There are many online storage solutions out there including:

  • Dropbox
  • Microsoft OneDrive
  • Google Drive
  • pCloud

 

Over to you....

Creating your own Media Library

Brainstorm ideas of what resources you might need. Think about the articles you will write, blogs, social media posts etc and the resources you will need to complete them. These might be brand photography like portrait photos, products or stock images as well as logos and templates.

 

Organise your storage space

Now you have your list of resource it's time to organise them into files. This will make it easier to find the right photo or document when you are in your creative flow.

 

Keep it up to date

Keep your storage space up to date with the latest document versions and the latest images. Consider your brand image and remove the resources that no longer compliments your brand identity.

 

Suggested resources for your Media Library to support your Brand Identity

 

  • Logos and signatures
  • Fonts - list the fonts that can be used to create consistency in your branding
  • Product images
  • Stock images - images that are ready to use in blog and social media post. Consider the colours in the images, do they complement your brand colours.
  • Portrait and lifestyle photos - personal branding photos of you showing your personality, photos of you at work building your empire. These images help tell your story.
  • Consider having your images in a range of crops -  square, landscape and portrait, so you have all social media formats covered.
  • You might want to write a short biography that you can call on when needed.
  • Selection of video clips with interviews/tutorials that you can use.

 

 

Creating content faster

 

Whether you are a solopreneur or part of an awesome team, being able to access essential resources on the move via your Media Library will be a huge time saver. Save even more time and let us create a professional profile, stock and product images for your Media Library with our Brand Photography 

 

Kate x

 


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