How Personal Brand Photography Can Grow Your Business

September 10, 2022  •  Leave a Comment

How Personal Brand Photography Can Grow Your Business
 

If you own a business relying heavily on your online presence, then investing in personal branding photography is an essential part of your marketing. Especially if you want your photos to show your personality and tell a story.

 

How Personal Brand Photography Can Grow Your BusinessHow Personal Brand Photography Can Grow Your Business

 

Purchases are often made based on emotions attached to first impressions. Personal branding can help influence what your customer thinks and feels about your business or products and hugely affect the success of your business (well, I'm up for that).

 

How Personal Brand Photography Can Grow Your BusinessHow Personal Brand Photography Can Grow Your Business

 

Professional photography is a huge asset to any business and having a library of images to draw from can save you time and money not to mention what the images say about your fabulous business. Read our handy blog and start creating your own Image Library

 

Make the most of your investment by:

 

  • Placing your photos throughout your website to help tell the story of your brand. People buy from People and personalising your website helps to create trust.

 

  • Using them on all your social media accounts to increase visibility and engagement. Think about the images that stop you from scrolling, that inspire you, what impression did those images create for you.

 

  • Using them in newsletters - to 'show' your customers, it's more effective than telling them.

 

  • Using them in press releases - got an event to shout about or a new product/service? It's free marketing! Use your awesome new Personal Branding photos to attract press and attention.

 

  • Placing them in your sales and landing pages - did you know this could lead to better conversion rates.

 

  • Showing people who you are - add a photo to your email signature and if you get the chance to speak at an event, send them a photo along with your bio to personalise it.

 

  • Use them in your print marketing - using your personal branding photography in brochures, leaflets etc will help people remember who you are.

 

 

Why is personal brand photography important?Why is personal brand photography important?

 

 

 

Once you have your library full of on-brand image. it's important to share images of yourself regularly (I know this makes most of us cringe). Regularly sharing images of you or you doing your think help to build the 'know, like and trust' factor and encourages people to buy from you. Our FREE DOWNLOAD will help you take better on-brand self-portraits ( the selfie you took on a night out 5 years ago isn't going to cut it - sorry), so you can create fresh images that will remind your customers who you are. 

 

 

I love meeting up with awesome women in business to get a better understanding of their business and brand identity. This always helps me to get the photos that represent them and their business. Get in touch and ask me to create brand images that tell your story and inspire your customers. 

Personal Branding With Campbell's Photography

 

Kate x

 

 

 


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