One of the important decisions to make when planning a personal brand shoot is an appropriate location. Your place, our photography studio, an urban setting or a rural setting? With so many different options which personal brand photoshoot location is the best one for you?
We all have our favourite locations, but these aren't necessarily the right place for your shoot - It all depends on your business and your brand. For example, my favourite location is Disney World Florida - as utterly awesome as this place is, it doesn't help to tell the story of our brand or tell our customers what it's like to work with us.
To begin with, you might want to read our blog How Personal Brand Photography Can Grow Your Business and then consider the location options below and which ones represent your brand the most.
Your photos should tell the story of your brand, so if you have business premises (salon, shop etc), or run classes from a certain location, this should be included in the images. Using your premises will give your customers/potential customers an idea of what it's like to work with you.
The Little Waxing Co.
Many of us have a home office, and these aren't always the inspiring, modern, minimal settings we'd like our customers to think we work from (typing this, I'm looking at a couple of teddies and a heap of props waiting for me to be bothered to put them back in the loft). So, in the spirit of your images being on brand, we often use our studio as a mock office! Our studio is white, and gives us the perfect blank canvas that you can make 'on-brand' by bringing accessories in your brand colours. Think cushions, throws, stationery, books, flowers - simple but very effective.
If you meet your clients in coffee shops or often work from Starbucks (my favourite, away from home, office), then this may be a great location for some of your photos, setting the scene of what it's like when meeting you.
You may work outside or as part of your message to your clients, you may recommend being in nature, exercising outside, or meditating. Showing an example of you practising what you preach will help to get your message across.
With a well-planned and full Personal Brand Photoshoot, you may be able to include two locations in your shoot so that you have a full library of images that represent you, your business and your brand. Drop me an email and let's arrange to have a chat about your personal brand photoshoot.
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